It seems amazing that in a little over ten years, smartphones have become essential tools for the majority of the world’s population. Each one of them has a processing power greater than that of the computers used to put a man on the moon. Few could conceive of the breadth and depth of uses that have been found for them when the first iPhone was launched in 2007.
Smartphones have a particular importance for Direct Express® beneficiaries, for whom they are often the only way to access the internet. Direct Express® accounts can be accessed online, but the cardholder website, was not designed with mobile devices in mind, and it became obvious that this was causing some difficulty for beneficiaries who wished to track their balance and account activity.
To resolve this situation and add a layer of convenience which it would further empower beneficiaries and give them safe, secure, convenient and portable access to their accounts, Comerica Bank launched the DX℠ Mobile App, developed and hosted by Mastercard, in August 2015.
The app was made available on both the Google Play and Apple App stores, and its existence was communicated directly to cardholders through targeted email outreach and inserts in direct mailings.
The app allows beneficiaries to register their account and choose a PIN code for security purposes. Once this is complete, they can check their balances, view transaction details, confirm pending deposits, locate nearby ATMs and pinpoint free cash-back locations.