Introducing the Direct Express® Financial Education Center
Enabling the ability to provide millions of Americans with convenient and safe access to their federal benefits is an essential mission of the Direct Express® program. Not only does the program deliver benefits in a cost effective and secure fashion, it also provides for increased financial capability and financial inclusion for millions of unbanked Americans.
Nearly one-in-five unbanked adults in the US receives benefits through the Direct Express® program. One of the goals of the program is to give these recipients the tools they need to effectively use their card and improve their financial literacy.
This important objective has been supported by an integrated financial education program since 2015, most recently through PayPerks. On March 22, 2021, the Direct Express® program launched the new Direct Express® Financial Education Center.
Interactivity, Variety and Configurability
The new Direct Express® Financial Education Center allows for innovation in financial education materials and learning formats. Interactive learning modules utilize a variety of formats for teaching, including videos, educational webinars, articles and infographics, calculators, surveys, and other financial education tools.
Cardholders are able to access the Financial Education Center through the Direct Express® mobile app or cardholder website, from any computer or mobile device that has internet access. Modules and materials are available in both English and Spanish. All of this is intended to cater to varied preferences and learning styles, while allowing active participation in the learning experience and increasing learning retention and application.
The Financial Education Center has increased the number of topic areas previously covered and allows the content development team to configure more, as required. There are a variety of financial education topics including:
- Understanding Card Accounts
- Safe Card Use
- Privacy and Security
- Budgeting and Saving
- Credit and Debit
- School and Work
- Food Smarts
New, supplemental topics include:
- Elder Financial Education and Abuse
- Preparing for Retirement
- Addressing Financial Stress
- Mental Wellness
- Prescription Drug Abuse Prevention
New content will be released regularly, and existing content will be refreshed as needed, to retain learners’ interest. . An ability to embed calls-to-action within learning modules is available to the Direct Express® team. This enhances the programs ability to assist cardholders in special circumstances, such as the COVID 19 pandemic, during which special communications focused on safe card use and government stimulus payments.
The Financial Education Center Library
One additional enhancement to mention is the Financial Education Center Library. The library section of the education center will be stocked with materials as they are developed and is a great resource for Direct Express® cardholders to add to their favorite modules and to see the latest editions! The aim is to provide an unparalleled resource for cardholders who may have specific research requirements of their own.